Fraserway RV ran a campaign where customers could purchase 2022-2023 RVs at discounted prices by writing down the prices themselves. Acknowledging the target audience's age, I focused on making the ads clear and easy to read by using larger font sizes to ensure the information was accessible. I created a YouTube ad, social media posts, and printed ads, all designed to effectively communicate the offer while keeping the message simple and straightforward. The goal was to ensure customers could easily understand the promotion and take action without any confusion.
