Ford requested a video to communicate warranty information to their customers at their dealerships. I noticed that while customers often overlook warranties, they tend to pay attention when they’re about to expire, so I used that insight to craft the concept. The video begins with a bold "STOP" message, drawing attention to the looming expiration of the warranty. This grabs the viewer's focus before transitioning to the key information, where I then deliver the details of Ford’s warranty offerings in a clear and engaging way.
